The Decision For A Company - 2570 Words

The decision for a company to merge with another company, especially a rival firm, can be both rewarding and challenging at times. In an effort to ensure that businesses do not attempt to merge with an intention to deceit, the Federal Trade Commission was established. The Federal Trade Commission (FTC) defined as an â€Å"independent federal agency whose main goals are to protect consumers and to ensure a strong competitive market by enforcing a variety of consumer protection and antitrust laws† (Investopedia, 2015). The FTC has the responsibility to ensure that businesses are adhering to good business practices and following business rules. If violations are discovered, the company needs to be handled in accordance with the laws set†¦show more content†¦According to ftc.gov, it protects the consumer by â€Å"stopping unfair, deceptive or fraudulent practices in the marketplace. We conduct investigations, sue companies and people that violate the law, develop rul es to ensure a vibrant marketplace, and educate consumers and businesses about their rights and responsibilities. We collect complaints about hundreds of issues from data security and deceptive advertising to identity theft and Do Not Call violations, and make them available to law enforcement agencies worldwide for follow-up. Our experienced and motivated staff uses 21st century tools to anticipate – and respond to – changes in the marketplace† (FTC, 2015). In this scenario, the FTC is concerned with the merger and the market power of the through the merger. The FTC is also challenged to promote competition. â€Å"Competition in America is about price, selection, and service. It benefits consumers by keeping prices low and the quality and choice of goods and services high. By enforcing antitrust laws, the FTC helps ensure that our markets are open and free. The FTC will challenge anticompetitive mergers and business practices that could harm consumers by re sulting in higher prices, lower quality, fewer choices, or reduced rates of innovation. We monitor business practices, review potential mergers, and challenge them when appropriate to ensure that the market